Vejle · Denmark DKEN
Fjord ved daggry, granskov gennem morgenmis — generationel ro
About us

Our story and values.

Cloud Capital A/S is a Danish family office. Our foundation is entrepreneurship, and our ambition to carry value creation forward in a new form.

Denmark · Rooted Built on experience
Behind the company

We started with nothing but an idea and a vision. It shapes everything we do today.

Cloud Capital is not a financial observer. We are operators who invest from our own experience as entrepreneurs and investors, and who have sat in the same chairs as those we now sit down across from.

We are selective, because discipline is the precondition for ambition.

— Jesper Ratza, founder

01 — Our story

From successful startup to long-term wealth management.

In 2013, Mette and Jesper Ratza founded Auction Group A/S, which developed AUTOproff, a digital platform for car auctions. The company grew quickly and scaled internationally, leading in 2022 to an exit to AutoScout24 and Hellman & Friedman.

In parallel, Jesper Ratza and Cloud Capital's partners have co-founded and driven a number of companies and development within large international groups.

Cloud Capital was established as a long-term platform to manage the combined wealth actively — with the same approach, values and quality standards that have driven our own companies.

Milestones

Thirteen years, the next chapter.

2013 Founding Mette & Jesper Ratza found Auction Group A/S — which develops AUTOproff.
2016 Market leader Market-leading position in Denmark. International expansion begins.
2022 Exit Sale to AutoScout24 (Hellman & Friedman).
2026 Cloud Capital founded Cloud Capital is built to invest and grow the wealth across generations.
Onward Capital managed for the long term.

// Cloud Capital · Our journey — from startup to long-term wealth management

02 — Values

Values that can go the distance — in relationships, decisions and ownership.

At Cloud Capital, our values are the foundation of how we think, invest and collaborate. Shaped by our experience as entrepreneurs and investors, they guide our daily work.

I

Entrepreneurship

We create, shape and improve — with curiosity, courage and the ability to act.

II

Partnership

We commit fully. When we step into something, we are present, take responsibility and engage personally — all the way.

III

Perspective

We think in strategic time horizons and build with direction, longevity and consideration.

IV

Integrity

We do the right thing. Always. Even when no one is watching.

— Next step

Want to know more?

Write to us directly if you have questions, would like an introduction or want to discuss a potential collaboration. We read everything and respond quickly.

Private · Disciplined · Long term

General enquiry kontakt@cloudcapital.dk